Friday, December 4, 2009

Traditional news media under attack by digital parasites

Well what can you do. Filipinos are cheap. If its available free, you wont want to pay for it. Even I am not immune. The only reason I still buy newspapers is for the ads, because sometimes something nice comes up.

The digital revolution is here to stay. We have no obligation to support dinosaurs who cannot evolve and adapt with the changing times.

Several decades back, I'm sure people who were in the horse industry had similar complaints when cars became common.

For a more recent example, landline monopoly PLDT seems to have successfully broadened its business model to inlcude the net and cellular phones (through its partner smart).

You know the saying, there is nothing constant but change.

"Philippine Daily Inquirer
First Posted 05:23:00 12/04/2009

Filed Under: Newspaper & Magazines, Online, Internet, Advertising, Media

HYDERABAD, INDIA — Newspaper editors and owners meeting in India have urged their industry to seize back the online publishing initiative from search engine “parasites” living off their work.

Speaker after speaker at the ongoing three-day World Newspaper Congress in the southern city of Hyderabad argued that the current crisis in the newspaper industry required a drastic rethink of Internet strategies.

With print advertising revenues in free fall, the search for real income from digital editions has become something of a Holy Grail for newspaper houses worldwide.

“One thing is sure, unless we protect and commercially exploit our high value content, the journalistic standards so important to our readers and to society will no longer be financially viable,” said Timothy Balding, chief executive of the World Association of Newspapers and News Publishers (WAN-Ifra).

But options are limited, with WAN-Ifra warning in its annual world press trends update that “at no time in the foreseeable future” will digital advertising revenues replace those lost to print."

in reference to:
- Papers urged to reclaim their online identities -, Philippine News for Filipinos (view on Google Sidewiki)

No comments:

projectwonderful adszz

Nuffnag Adzz

Slashdot It