Saturday, July 10, 2010

What Nokia Must Do To Stay Relevant In Mobile

Mikael Ricknäs reports how Nokia can turn around its three-year slide in the mobile market — one that has transformed the company's iconic N95 into a distant memory given the pace of innovation at Apple and around Android. Completely underestimating the impact of the iPhone, Nokia took too long to realize that Symbian's lack of touch capabilities would hinder its ability to compete in the smartphone market. Moreover, the company's move to open source the OS has significantly slowed down Symbian's development, according to analysts, leaving Nokia with both a lack of support from other vendors and a platform on which competitors can keep a close eye. Meanwhile, developer interest in Nokia's Ovi app store is nearly nonexistent. 'Nokia's problems are still fixable but the window is closing. I am not optimistic that they will be fixed in 2010 because there isn't much time left; if they aren't fixed in 2011, Nokia will be in big trouble.'"

link

In the philippines where basic text only phones are more common, this trend away from Nokia may not be as visible because it is in smartphones or PDA phones where the divide is largest. Being a poor country, smartphones are much less common than in the west.

I bought a smartphone a couple of years ago and one big turn off was the proprietary symbian OS. Even windows mobile at least supports several brands.

But even in the low end market here, chinese knockoffs and other more respectable chinese brands are making inroads.

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